(July 2022 - January 2023)

As the Marketing Director for FUNGIBL, LLC, I led the development and execution of the brand’s marketing and communication strategy. I worked shaping the company’s identity, and ensuring consistency across all platforms. A key part of my role was conducting a market study to better understand the behavior and motivations of NFT users within the Algorand ecosystem. These insights helped shape messaging, audience targeting, and platform positioning.

I also led the creative collaboration between the CEO and the graphic designer, directing the visual identity and ensuring alignment with the brand strategy I developed. In addition, I tracked campaign performance through regular marketing reports, and supported launch efforts.

Reason for leaving: End of Project