Ikonozú
Ikonozú is an independent creative agency based in Barranquilla, Colombia, with over 15 years of experience crafting bold, strategic branding and marketing solutions. They specialize in a wide range of services, such as brand strategy & identity design, digital marketing, advertising campaigns, web design, illustration, packaging, and endomarketing.
Junior Copywriter
(March 2022 - July 2022)
As a Junior Copywriter at Ikonozu Agency in Barranquilla, I worked alongside creative and strategy teams to develop written content tailored to a wide range of clients.
My role involved crafting copy for advertising campaigns, social media, websites, and video scripts, always adapting brand voices to connect with each target audience.
I also contributed to content planning and idea development during brainstorming sessions, helping bring creative concepts to life with clarity and impact.
In addition, I was also responsible for writing B2B internal communications for our clients, creating messaging that supported their internal values.
Reason for Leaving: Transitioned to a freelance international project opportunity.
Notable Project
To celebrate the 15th anniversary of Portal del Prado (one of Barranquilla’s most iconic shopping centers) Ikonozú launched the campaign El Portal de Todos, a name that played on the mall’s identity while positioning it as a truly inclusive and community-centered space.
The campaign responded to a competitive market shift and looked for reaffirming the mall’s place in the heart of the city’s daily life.
We developed a fully illustrated visual universe inspired by Caribbean culture and local architectural elements, which came to life across digital platforms, on-site activations, and a large mural on the mall's façade.
The mural became an interactive space where people could literally step into the narrative, reinforcing the mall as a shared space for all Barranquilleros.
My Role: As part of the two-person creative team behind the concept, I helped shape the campaign's messaging and emotional tone.
