The Vision Resource Center (VRC) is a nonprofit organization that has served adults and youth with visual impairments in Cumberland County since 1936. The VRC’s mission is to provide a centralized space for socialization, independent living skills training, civic engagement, health programs, and recreational activities. Many individuals with visual impairments face social, economic, and vocational isolation, and the VRC works to remove those barriers by offering accessible, comprehensive services in one place.
Community Engagement and Outreach Specialist | Program Coordinator
Vision Resource Center of Cumberland County
(September 2025 - Present)
As the Community Engagement and Outreach Specialist and Program Coordinator at the Vision Resource Center, I coordinate community programs, outreach initiatives, events, and partnerships that support adults and youth who are blind or visually impaired. My role includes organizing accessible activities and educational programs, managing communications and social media, creating graphic design and digital marketing materials, strengthening community relationships, supporting fundraising and awareness campaigns, and helping create inclusive experiences that promote independence, connection, and quality of life for our members.
Some Achievements
Led the development and launch of the new website for the Vision Resource Center, improving the organization’s digital presence, accessibility, and public communication.
Created the VRC’s new visual brand manual to establish a cohesive and professional identity across marketing materials, social media, events, and community outreach.
Designed and developed the full creative concept and branding for the annual VRC Fashion Show, including visual storytelling, promotional campaigns, event aesthetics, and audience engagement strategy.
Designed the “Full Bloom Fashion Show Magazine,” combining editorial design, sponsor recognition, member stories, event programming, and accessible visual communication.
Helped grow the organization’s digital outreach through social media management, graphic design, photography direction, newsletters, radio ads, press releases, and digital marketing campaigns.
Played a major role in the 2025 GivingTuesday campaign through donor outreach strategies, campaign branding, board communication support, storytelling, and digital engagement efforts, helping the campaign raise six times more than previous years’ results.
Coordinated and promoted community events, wellness programs, educational workshops, arts initiatives, and recreational activities for blind and visually impaired members.
Developed accessible communication materials, including screen-reader-friendly calendars, event announcements, recaps, and informational resources.
Built and strengthened partnerships with local businesses, artists, healthcare organizations, schools, volunteers, and nonprofits to expand awareness and accessibility initiatives.
Supported volunteer recruitment, volunteer appreciation initiatives, and community outreach efforts that strengthened relationships between the VRC and the local community.
Assisted in the development of inclusive arts and creative programs, including pottery, air-dry clay workshops, gardening collaborations, and sensory-friendly experiences.